Essay on Sports Sponsorship

The main terra firma for companies to invest into professional sports is because many minds of sports suck up a certain desirable regard or the athlete / imposter is an idol for the bulk. The identification with the athletes / players is strong, they argon role models for the spectators and younger generations. The Investors hope that when people see the athlete they also think of the product features and vice versa. subsequently If the target group goes into a shop, they see the product and remember the connection. possibly they even buy the product.It is very important that the image of the product and the image of the athlete correspond to each other. Therefore, it is impossible in Germany that a football game player would promote red lipstick. If a company gather ups a new or better image for itself or for a product, they practically sponsor a sports club or an athlete. The German company sulphur sponsors Real Madrid because Real Madrass team Is supposed to be neo and excellent at what they do, an Image that Siemens wishes to imply for their own company.A nonher reason for sports sponsorship can be the introduction of a new and still mysterious product or that the company itself is still new and unknown. Therefore, the company tries to improver attention by advertising with sport events or athletes. In the mouthpiece Commodore was a pompons for the 1 . FCC Brayer Munched, because nobody knew Commodore and they gained public attention with their commitment.. But nigh sponsors work with little clubs to be closer to their customers. For example insurance companies are interested in the direct contact with the people.They want to sell their products. It is not important for small and regional companies to sponsor a big club. They need a little club in their area / district for success. every company needs their own sponsor concept for success and suffice clients. What can be done for a sponsor at a Volleyball event.. Where and how can a sponsor show his logo or product? You view some areas for the sponsors banner, flags, flying banner etc. o I v areas (ten Title, Press room, sponsor wall) o spectator areas (Like entry, the manse . O Press areas (like the press room, the press conference. ) o seven area (for the sponsors, important people .. ) It is possible to give give sways, paper and programs for the spectators or VISP with the sponsor logo or information. Sometimes the sponsor have an area for information or a booth.